Raising Your Business: A Canadian Woman's Guide to Entrepreneurship

Description

375 pages
Contains Index
$24.95
ISBN 0-13-673849-4
DDC 658.1'1'082

Year

1998

Contributor

Reviewed by Janet Arnett

Janet Arnett is the former campus manager of adult education at Ontario’s Georgian College. She is the author of Antiques and Collectibles: Starting Small, The Grange at Knock, and 673 Ways to Save Money.

 

Review

The metaphor of business ownership as a kind of motherhood, although
poured on too thick at times, provides a useful framework on which to
hang a mass of detailed information. Raising Your Business discusses the
numerous issues associated with the various stages of giving birth to a
business. Legal, financial, and government requirements blend with goal
setting, attitudes, philosophies, and marketing. Examples are drawn
almost exclusively from the author’s own training and writing
business—an unfortunate choice, since it is a business concept
contingent on personal talent rather than the more widely applicable
manufacture and/or sale of widgets or a more mundane service.

Touches of self-deprecating humor alleviate the author’s contrived
style. Overall, the book delivers solid information of value to anyone
starting a business and backs it up with a great directory of resources
available to women entrepreneurs.

Citation

Yaccato, Joanne Thomas, with Paula Jubinville., “Raising Your Business: A Canadian Woman's Guide to Entrepreneurship,” Canadian Book Review Annual Online, accessed November 22, 2024, https://cbra.library.utoronto.ca/items/show/917.