Raising Your Business: A Canadian Woman's Guide to Entrepreneurship
Description
Contains Index
$24.95
ISBN 0-13-673849-4
DDC 658.1'1'082
Publisher
Year
Contributor
Janet Arnett is the former campus manager of adult education at Ontario’s Georgian College. She is the author of Antiques and Collectibles: Starting Small, The Grange at Knock, and 673 Ways to Save Money.
Review
The metaphor of business ownership as a kind of motherhood, although
poured on too thick at times, provides a useful framework on which to
hang a mass of detailed information. Raising Your Business discusses the
numerous issues associated with the various stages of giving birth to a
business. Legal, financial, and government requirements blend with goal
setting, attitudes, philosophies, and marketing. Examples are drawn
almost exclusively from the author’s own training and writing
business—an unfortunate choice, since it is a business concept
contingent on personal talent rather than the more widely applicable
manufacture and/or sale of widgets or a more mundane service.
Touches of self-deprecating humor alleviate the author’s contrived
style. Overall, the book delivers solid information of value to anyone
starting a business and backs it up with a great directory of resources
available to women entrepreneurs.