Smart Women

Robert W. Sexty is a professor of commerce and business administration
at Memorial University of Newfoundland and the author of Canadian
Business: Issues and Stakeholders.

Based on interviews with 100 women entrepreneurs from across the
country, Smart Women is an attempt to discover why these women are not
making the profits they should. The book’s three main topic areas are
leadership, management, and self-development.

Each of the 11 chapters contains an assessment entitled “Are You
Sabotaging Yourself?” and an action planning form referred to as the
“The Whole Person.” The assessments are designed to help women
change their attitudes toward money—attitudes that the authors believe
have led women in business to sabotage themselves, and their profits.
The “Smart Women” referred to in the title are women who are
striving to become a “whole person” by developing within themselves
a balance of body, mind, and spirit. The action planning forms are
designed to guide readers to the whole-person state.

The assessments and action planning guides cover a variety of topics
critical to entrepreneurs, including planning, delegating, conflict
resolution, marketing and financial systems, and the self-development of
body, mind, and spirit. Insights from successful women entrepreneurs are
interspersed throughout the text.

Although women entrepreneurs are the target audience for this book,
male entrepreneurs could also benefit from its innovative approach to
entrepreneurship.