Windows of Opportunity: 21 Steps to Successful Selling

Hector Lindsay was a freelance writer.

Written by a very successful salesman, this book covers all important aspects of selling in seven distinct parts and a total of 21 chapters. The topics covered include everything from prospecting or mining for customers to the seven classic ways of closing a sale. Throughout the book, the author keeps emphasizing that, first and foremost, a successful salesman must be a success as a person and a communicator. He makes this point because selling is a basic and integral part of almost all human interaction from learning, buying, and making friends to influencing people. The subtitle could, therefore, equally well have been: 21 Steps to Successful Living.

The style of the book is varied and entertaining. Filled with examples and anecdotes, all advice provided can be readily understood. The sales tactics described include how to make appointments and how to put customers at their ease, as well as how to make winning presentations, build client lists, and plan a rewarding career.

The added bonus derived from this book is that the advice obviously works, since the author is living proof of the success of his own theories.

A comprehensive and believable how-to manual on sales and marketing, this book should be of interest to anyone wishing to learn more about these subjects.