Start and Run a Copywriting Business

Janet Arnett is the former campus manager of adult education at Ontario’s Georgian College. She is the author of Antiques and Collectibles: Starting Small, The Grange at Knock, and 673 Ways to Save Money.

This comprehensive guide has a multitude of strengths that put it at the
head of the business writing how-to category. The up-to-date information
on writing for the Web, on-line portfolios, and e-mail marketing gives
it an edge. Ditto for the extensive material on marketing a freelance
copywriting service. Lots of sound thinking is on display here, all
logically organized with rationale to support the strategies. Another of
the guide’s strengths is the “Help” and “Beware” sections.
Here the author advises on 18 key issues faced by the folks in the
trenches; again, each answer comes with a background of the thinking
that supports it.

Slaunwhite writes from personal experience and draws on his knowledge
of other successful freelance copywriters to give additional breadth to
his material. Throughout the work he addresses the need to balance
creative writing with being an organized business owner, identifying the
central challenges of both sides of this dual role. He uses his
persuasive writing skills to present copywriting as a desirable
self-employment undertaking, yet is completely fair in presenting the
disadvantages and challenges.

A smooth, crisp style that’s supported by strong organizational
structure, several checklists, and a clean, orderly layout make the book
a pleasure to read and easy to use as a reference.