The Complete Idiot's Guide to Being an Entrepreneur in Canada

Alice Kidd is an editor with The New Catalyst editorial collective in
Lillooet, B.C.

This guidebook reads like a Coles Notes introduction to
entrepreneurship: good coverage and insights, but no depth. Such
critical issues as finding, financing, and physically setting up a
business, marketing, personnel, management, accounting, and legal
requirements are all addressed, but there is no step-by-step business or
strategic plan. The bibliography promised in the introduction never
materializes. Skilful use of subheads, illustrations (lots of cartoons),
and sidebars makes for a very successful layout. Some of the book’s
strongest insights are elicited through its questions and checklists.
Not all readers will appreciate the authors’ brand of humor. All in
all, however, The Complete Idiot’s Guide ... is a good starting point
for the novice entrepreneur.