The Business Guide to Effective Speaking: Making Presentations, Using Audio-visuals and Dealing with the Media

Toby Rupert was a librarian living in Toronto.

This is a good book for those who must speak to other people while acting in an official capacity: defending a proposal at a meeting, addressing a large crowd, or dealing with the press. The section covering how to handle the media is particularly good. The topics covered touch all the bases: preparation (psychological pep talks, how to stress main points, how to persuade), audience analysis and how to handle questions, how and when to use visual aids (boards, charts, overheads, slides), the mechanics of voice modulation, relaxation exercises, how to speak in groups, how to listen, how to use “electronics” (such as telephones, telemeetings, telemarketings), and so forth. There is no index, but there is an expanded eight-page table of contents.