Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology

Robert W. Sexty is a professor of commerce and business administration
at Memorial University of Newfoundland and the author of Canadian
Business: Issues and Stakeholders.

The marketing consulting business is very competitive. One of the ways
in which consultants attempt to differentiate their services from those
of competitors is to write a book on their consulting methodology or
approach. Global Marketing for the Digital Age is a product of this
strategy.

The book is organized into four sections. The first section introduces
the reader to such basic concepts as global, digital, on-line, and
strategic. Section 2 outlines five components of the global digital
marketing program: vision, market segmentation, marketing promotion,
digital technology, and integrated global digital marketing. Section 3
describes the new digital world order and presents a global digital
marketing index (some 100 pages of out-of-date information on 50 major
trading countries). The three appendixes list useful Internet addresses,
provide a glossary to assist readers with the jargon, and identify 19
books as suggested reading.

Given that we are living in a digital and on-line world,
businesspersons might more productively search the Web for insights into
global marketing.