| Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration |
Kunitzky, Ron
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2011 |
John Wiley & Sons Canada
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| Endless Propaganda: The Advertising of Public Goods |
Rutherford, Paul.
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2000 |
University of Toronto Press
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| Marketing Your Service. 4th ed. |
Withers, Jean, and Carol Vipperman.
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2003 |
Self-Counsel Press
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| Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level. |
MacPherson, Duncan, and David Miller.
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2007 |
John Wiley & Sons Canada
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| How to Sell a Lobster: The Money-Making Secrets of a Streetwise Entrepreneur. |
Bishop, Bill.
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2006 |
Key Porter Books
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| The 80% Minority: Reaching the Real World of Women Consumers |
Yaccato, Joanne Thomas, with Judy Jaeger.
|
2003 |
Penguin Books Canada
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| From the Mind to the Marketplace: The Story of an Inventor, the Home Improvement Industry, His Wife and Her Lovers |
Seagrave, Jayne.
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2005 |
Heritage House Publishing
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| Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients |
Moynihan, Ray, and Alan Cassels.
|
2005 |
Douglas & McIntyre
|
| Experience the Message: How Experiential Marketing is Changing the Brand World |
Lenderman, Max.
|
2005 |
McClelland & Stewart
|
| Selling the Sizzle: The Magic and Logic of Entertainment Marketing |
Avrich, Barry.
|
2002 |
Maxworks Publishing Group
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| Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses |
Ryans, Adrian, et al.
|
2000 |
John Wiley & Sons Canada
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| The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer. Rev. ed. |
O'Dell, Susan M., and Joan A. Pajunen.
|
2000 |
John Wiley & Sons Canada
|
| Endless Propaganda: The Advertising of Public Goods |
Rutherford, Paul.
|
2000 |
University of Toronto Press
|
| Strategic Marketing for the Digital Age: Grow Your Business with Online and Digital Technology |
Bishop, Bill.
|
1996 |
HarperCollins Canada
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| Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology |
Bishop, Bill.
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1998 |
HarperCollins Canada
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| Start and Run a Profitable Gift Basket Business |
Foster-Walker, Mardi.
|
1995 |
Self-Counsel Press
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| Marketing Masters: The Best Ideas, Tips and Strategies from Canada's Savviest Marketeers |
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1998 |
John Wiley & Sons Canada
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| 1001 Advertising Tips |
Dupont, Luc.
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1999 |
White Rock Publishing
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| Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability |
Brown, Stanley A.
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1999 |
John Wiley & Sons Canada
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