Culturecom: Building Corporate Culture in the Connected Workplace


359 pages
Contains Index
ISBN 0-471-64539-7
DDC 658.4'063




Reviewed by Robert W. Sexty

Robert W. Sexty is a professor of commerce and business administration
at Memorial University of Newfoundland and the author of Canadian
Business: Issues and Stakeholders.


Despite its prominence in the title, the term “corporate culture” is
not well defined in this book. Corporate culture is generally defined in
the extensive literature on the concept as the complex set of values,
beliefs, assumptions, and symbols that determine the way in which an
organization conducts its business. With this definition in mind,
readers would be prepared to appreciate the book’s significant
contribution to understanding corporate culture in the new, connected
workplace. provides insight into workplaces that are being transformed
by information technology, deregulation, globalization, continuous
innovation, and ubiquitous e-business. (Fortunately, the authors do
provide definitions of such terms and concepts as clicks and mortar
world, warp speed, e-learning, virtual organization, the new corporate
IQ, wired enterprise, and the connected workplace.) The book is well
organized and user-friendly, with informative sidebars and case studies.
A section at the end of each chapter explains how the concepts covered
can be applied to the reader’s organization. The authors have a Web
site ( where they promise to post updates,
articles, and interviews relating to corporate culture in the connected
workplace. Their book will help both managers and employees to cope more
effectively with this phenomenon.


Neuhauser, Peg C., Ray Bender, and Kirk L. Stromberg., “Culturecom: Building Corporate Culture in the Connected Workplace,” Canadian Book Review Annual Online, accessed June 22, 2024,