The Great Crossover: Personal Confidence in the Age of the Microchip

Robert W. Sexty is a professor of commerce and business administration
at the Memorial University of Newfoundland and the author of Canadian
Business: Issues and Stakeholders.

A “crossover” is a breakthrough in the ability of humankind to
communicate, share knowledge, and live and work together. According to
the authors, there have been three such crossovers in the past: spoken
language, written language, and printed language. Society is now at the
point of being profoundly transformed by a fourth great
crossover—digital language based upon micro-technology, which is
signaled by two historical trends: the collapse of bureaucracy, and the
rise of entrepreneurism.

This book is not about microchips or computers, but about the personal
attitudes and habits people need to live creatively and with confidence
in a world governed by the microchip. It identifies the skills needed
(self-motivation, self-learning, self-management, and self-promotion),
and provides advice on such things as changing habits, learning to
delegate, saving to buy freedom, regular exercise, and teaming up with
female entrepreneurs. If readers are not sufficiently motivated by the
book, the authors—able self-promoters—have designed “The Strategic
Coach” program.