A Small Business Guide to Doing Big Business on the Internet

Jeffrey Moon is head of the Documents Reference/Data Centre at Queen’s
University.

This well-written book is intended for small-business owners who would
like to use the Internet to enhance their existing business and to take
advantage of nontraditional business opportunities.

The book’s biggest drawback is the undue emphasis it places on
outdated technologies such as WAIS, gopher, veronica, and jughead. The
authors’ suggestion that businesses could establish an Internet server
(serving FTP to WWW) using Linux and a bare-bones 386/33 MHz PC is
technically accurate but reflects a lack of awareness of hardware
realities and the growing demands being placed on Internet servers.

The book does offer a number of useful tools for those seeking to add
an Internet element to their business enterprise. These include a
checklist for selecting an Internet service provider, a chapter on
operating an Internet business, and marginal notes that provide
clarification and selected Internet addresses. There is no index, but
the table of contents is detailed and well-organized. A glossary and
modest bibliography are included.