Building a Dream: A Canadian Guide to Starting Your Own Business. 3rd ed.

Description

269 pages
$24.99
ISBN 0-07-552899-1
DDC 658.1'1

Year

1997

Contributor

Reviewed by Robert W. Sexty

Robert W. Sexty is a professor of commerce and business administration
at Memorial University of Newfoundland and the author of Canadian
Business: Issues and Stakeholders.

Review

This comprehensive and practical guide to entrepreneurship takes the
reader through what the author sees as the 10 essential stages of
starting a business: assessing one’s potential for an entrepreneurial
career, exploring new business ideas and opportunities, starting a
business from scratch or buying an existing one, considering a
franchise, selecting the organization of the business, protecting the
idea, conducting a feasibility study, arranging financing, and preparing
a business plan. The regrettably index-free book includes
self-assessment instruments, checklists, questionnaires, and sample
forms. An appendix provides further reading suggestions and lists of
contacts (unfortunately incomplete). The glossary includes only
financial terms.

Building a Dream is one among dozens of books on starting a business.
Would-be entrepreneurs are advised to shop around and select one that
best suits their needs.

Citation

Good, Walter S., “Building a Dream: A Canadian Guide to Starting Your Own Business. 3rd ed.,” Canadian Book Review Annual Online, accessed October 4, 2024, https://cbra.library.utoronto.ca/items/show/4440.