The Skin of Culture: Investigating the New Electronic Reality

Jeff Moon is Head of the Maps, Data, & Government Information Centre (MADGIC), at Queen's University

The Skin of Culture is an entertaining and insightful analysis of the
techno-past, -present, and -future, and its impact on society and
culture. The author takes an interdisciplinary approach, using such
diverse fields as psychology, neurobiology, behavior, theology,
business, and linguistics to make his points. The result takes us on a
fascinating tour through time, testing our preconceptions about
technology and culture at every turn. The author, a student of Marshall
McLuhan, takes us beyond his venerated mentor, evoking a striking vision
of the future. One may not agree with his vision of what technology has
in store for us over next five to ten years, but it certainly makes for
intriguing read.