Making Money with Multimedia

Jeff Moon is Head of the Maps, Data, & Government Information Centre (MADGIC), at Queen's University

This timely, focused look at how to make a success of your multimedia
product is aimed at both marketers and developers. The book presents
basic and advanced marketing concepts, and provides an overview of
multimedia products and services. Not surprisingly, given its
sponsorship by the Apple Multimedia Program, the book takes a very
upbeat approach to developing, marketing, and distributing multimedia
products. Apple’s vested interest aside, the authors do try to set
budding multimedia moguls on the right track, steering them clear of
common traps and misconceptions.

The book makes liberal use of marketing and computing terminology, most
of which are defined in margin notes (a glossary would have been
helpful). The sketchy treatment of the Internet is disappointing. The
“Internet” is not in the index, and is only mentioned briefly as one
of many ways of gaining access to multimedia databases. The Internet,
specifically the World Wide Web, has become a front-runner in the
dissemination of multimedia and should have been dealt with in more
detail. Though much of the information provided in this book applies to
generic marketing situations, there is much here of interest to those
looking for a specific focus on multimedia as a marketable commodity.