Marketing Your Product

Sidney Allinson is a Victoria-based communications consultant, Canadian
news correspondent for Britain’s The Army Quarterly and Defence, and
the author of Military Archives: International Directory of Military
Publications and The Bantams: The Untold St

This comprehensive and practical guide offers small-business owners a
solid grounding in real-world marketing techniques. After pointing out
the differences between marketing and selling, and between advertising
and public relations, the authors discuss such topics as goal-setting
and modern management, research and product development, retailing
techniques, and international marketing. They also demystify basic legal
considerations. A series of self-tests and worksheets is included to
encourage more than passive reading. Both novice and established
business owners will benefit from the useful advice contained in this
excellent overview of the marketing process.