Everything I Needed to Know About Business … I Learned from a Canadian

M. Wayne Cunningham is a past executive director of the Saskatchewan
Arts Board and the former director of Academic and Career Programs at
East Kootenay Community College.

Co-authored by two young Canadian entrepreneurs, and with a foreword by
Canadian public polling guru Angus Reid, this readable and inspirational
book profiles 16 of Canada’s most successful entrepreneurs, including
architect Moshe Safdie; high-flyers such as Jim Pattison, Jeff Skoll,
Paul Tellier, and Rob McEwen; media mogul Bonnie Fuller and beautician
Marcia Kilgore (the only two women represented in the collection); and
Joel Cohen, co-executive producer of The Simpsons.

Each chapter contains a one-page biographical summary, a statement of
“Five Key Points,” and several pages of advice, insights, and
quotations about what it takes to succeed in the entrepreneur’s chosen
field. Memorable key points include “Reach out and touch a
tastemaker” (Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide) and
“Spend time in the engine room” (Leonard Asper, CEO of CanWest
Global Communications).

Aspiring and established entrepreneurs will find a goldmine of business
acumen in Brody and Raffa’s meticulously researched book.