I Know That Name!: The People Behind Canada's Best-Known Brand Names from Elizabeth Arden to Walter Zeller

Nora D.S. Robins is liaison librarian in the University of Calgary
Library.

When you grab a cup of coffee at Tim Horton’s, protect your head from
the sun with a Tilley hat, pick up the latest novel published by
McClelland & Stewart, buy a Hilroy at Grand & Toy, or develop your
photos at Black’s, have you ever thought about the people behind these
brand names? Who are these entrepreneurial Canadians who play such a
large part in our lives? Well, no need to wonder any longer. I Know that
Name! reveals all.

This compilation of more than 100 short biographies of Canadians whose
names most of us recognize but cannot put a face to is a veritable
who’s who of Canadian life. Some of those famous names include
real-estate magnate A.E. LePage, pickle-maker Walter Bick, merchandiser
Timothy Eaton, cheese-maker J.L. Kraft, and War of 1812 heroine Laura
Secord.

This is a book for the trivia buff, and no wonder. It was written by
Canada’s masters of trivia: Mark Kearney and Randy Ray. These two
ex-reporters are a publishing phenomenon whose books—including The
Great Canadian Trivia Book—have sold thousands of copies. Handy,
informative, and fun to read—what more can one ask for?