Do You Really Need an MBA?: The Way of an Entrepreneur

M. Wayne Cunningham is a past executive director of the Saskatchewan
Arts Board and the former director of Academic and Career Programs at
East Kootenay Community College.

According to Toronto-based entrepreneur and multi-millionaire David M.
Campbell, the born entrepreneur is “the individual who sees the
possibility of some daring and unprecedented economic undertaking and
brings it to reality.” Campbell is one of those venturesome people. In
this captivating book, the 84-year-old author describes his substantial
entrepreneurial success without benefit of an MBA but with benefit of
his Type E (for Entrepreneurial) behaviour and a positive outlook on
life.

Campbell began his business career at the age of 12, reselling
scribblers to his elementary school classmates in hometown Montreal,
before moving on to establish Dave Campbell’s Melody House, Cable TV
Ltd., Combined Market Quotations Inc., Combined Telecom Incorporated,
and eventually the Vivian and David Campbell Family Foundation. Even
today he sees opportunities that could involve him “in two new
businesses a week.”

Part memoir and part street-smart handbook of business acumen, Do You
Really Need an MBA? details the traits that individuals need in order to
succeed in today’s business climate with or without an MBA.
“Initiative is necessary,” Campbell says, but so is choosing a
“good business to be in.” He describes how he followed his own
guidelines when he borrowed $2000 to invest in a firm from which he made
millions. Despite several failures, he made his fortune “the
old-fashioned way; with chutzpah, hard work and a keen eye for
opportunity.” The book is replete with entertaining anecdotes and
valuable insights for the aspiring entrepreneur.