The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer. Rev. ed. |
O'Dell, Susan M., and Joan A. Pajunen.
|
2000 |
John Wiley & Sons Canada
|
Strategic Customer Care: An Evolutionary Approach to Increasing Customer Value and Profitability |
Brown, Stanley A.
|
1999 |
John Wiley & Sons Canada
|