| Experience the Message: How Experiential Marketing is Changing the Brand World |
Lenderman, Max.
|
2005 |
McClelland & Stewart
|
| The Making of a Name: The Inside Story of the Brands We Buy |
Rivkin, Steve, and Fraser Sutherland.
|
2004 |
Oxford University Press Canada
|
| No Logo: Taking Aim at the Brand Bullies |
Klein, Naomi.
|
2000 |
Random House of Canada
|
